The exclusive "Physician Practice Success System" was designed to establish sound management systems for physician practices. The International Council for Quality Care, Inc. will present a senior leadership briefing on what’s working and what’s not in the management of physician practices. Based on Greg Korneluk's hands-on work in leading healthcare organizations, the 1-day event has been designed for a select group of senior healthcare executives and physicians who:

• have attended workshops and conferences on physician/hospital integration strategies, benchmarking, strategic total quality management, managed care, practice acquisitions and management, or physician relations, and are looking for a proven system for physician-led integration based on financially sound principles.
• need to understand the practical implications of benchmarking and managing physician practices in managed care, as well as the critical impact the organizational strategy will have on the physicians with whom they work.

The Physician Strategy College is designed to:

• discuss what’s working in "financially sound physician practices" on a practical level.
• demonstrate the practical ways physicians are making the successful transition to financial responsibility in their practices using benchmarking.
• address the changing healthcare marketplace, along with physician challenges within a strategic management framework.
• demonstrate the concepts and techniques of facilitating physician-led organizational change to assist in the transition to managed care.
• lay out a strategic process to implement a physician benchmarking recruiting, and practice acquisition/affiliation initiative.
• show how to engage physicians in a constructive change process that addresses the impact of managed care on their practices.
• solidify a managed care transition plan for the healthcare organization, in concert with physicians.
• help build your physicians’ volume through proven practice success systems.
• identify the best methods to encourage physicians to participate in a collaborative, structured change process.
• demonstrate a simple, powerful model based on quality improvement that achieves success with physicians while strongly linking them with the healthcare organization.
• present benchmarking case studies with demonstrated track records that show how to put the model into action.

International Council for Quality Care Instructors:

Greg Korneluk, Chairman
For over two decades, Greg Korneluk has pioneered and implemented the strategies and systems used in many of the most successful practices in the world. He is an acknowledged authority on physician quality at the point of service. He is an internationally recognized consultant, a compelling and polished lecturer, and an accomplished writer. His ideas are used every day by exceptional physician leaders and practices in progressive healthcare organizations around the globe.

Greg is the originator of the groundbreaking work that identified over 300 key variables of practice success. From his wealth of experience and research, he has developed a powerful differential diagnosis system that benchmarks the physician-patient interaction at the point of care. Physicians now use Greg’s Physician Benchmarking & Best Practices System as a basis to quantum leap their practices to new levels of quality, service and satisfaction.

As the nation’s leading expert on physician success, Greg has developed a highly practical system that physicians and healthcare organizations can implement, working as allies on the road to whatever the future holds.

Formerly with the American Medical Association, author of Practice Enhancement, The Physician’s Guide to Success in Private Practice, and now Chairman of the International Council for Quality Care, Inc., Greg is on the editorial board of Managed Care, A Guide for Physicians. He is a prolific writer, with over seven tons of mastermind ideas, research, and development to date. His work has been featured in The New England Journal of Medicine, The American Medical News, The Wall Street Journal and Medical Economics.

Brita Hess, President
Brita Hess is a specialist in implementing quality-based excellence systems. As a consultant and senior executive with over 20 years of extensive line management responsibility, she designs and installs systems for change, continuous improvement processes and quality-based expert programs that improve the bottom line. She has been President of the International Council for Quality Care, Inc. for 6 years with companies in seven countries. Brita is the primary architect of the curriculum design and packaging of the Korneluk archives and library. She designs the materials, skills, tools and knowledge for transfer through train-the-facilitator, and Master Training courses.

As Vice President and General Manager of Philip Crosby Associates, Inc., she established the Asian operating unit and directed the development of the Singapore National Productivity Board's "Total Quality Program" – the foundation of the country's continuous improvement initiative. She also developed the master instructional design for customer service management training for Singapore Airlines' Service Quality Center.

While at Philip Crosby Associates, she developed a permanent system for instilling excellence through the establishment of the first formal Training and Development Department for the company worldwide. As Senior Project Manager and Master Trainer in the Quality College, she was responsible for the development and distribution of new products to more than 20 offices in 12 countries.

Brita also has considerable experience in the healthcare industry. She is a registered nurse and cardiac clinical nurse specialist with many years of line experience ranging from staff and head nurse to Assistant Professor of Nursing. Her Masters of Science in Medical-Surgical Nursing is from Loyola University, Chicago. She has been published in Nursing Research.

Ms. Hess' custom designed expert systems, customized video-based learning products and effective communication programs have been permanently woven into the fabric of many world-class organizations. Her clients include such notable companies as Walt Disney World Company, Anheuser-Busch, Holiday Inns, Department of the Air Force, Ernst & Young, Max Factor, Bank Administration Institute, Century 21, Amoco, Florida Hospital, Orlando Regional Medical Center, Zimmer, Inc., as well as major corporations and governments in Singapore, Malaysia, Hong Kong, Taiwan and Thailand.

International Council for Quality Care, Inc. is a physician membership, training and product development institute dedicated to preserving quality at the point of service. International Council for Quality Care, Inc. has proven with thousands of practitioners that Practice Quality Improvement is the foundation for building the high performance practice of the future. Following this system can result in extraordinary patient care, increased pride in the profession and a positive expectation for new opportunities for the practice of medicine.

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